Riyadh Season 2025 kicks off with a global “Try Not To React” challenge
Riyadh Season is heating up again. The General Entertainment Authority’s chairman Turki Al-Alshikh has dropped a new global promo titled “Try Not To React” featuring KSI and IShowSpeed in a straight-face challenge filmed across flagship Season locations such as Boulevard World and the Joy Awards setup. The short also teases a brand-new MrBeast area arriving this season.
“KSI and Speed tried… now it’s your turn! Riyadh Season: Try not to enjoy it!” — campaign caption posted with the video.
Why this promo matters
- Star power + new zones. The spot confirms global creators on camera and nods to a dedicated MrBeast-themed area with challenge-style experiences — a first for the Season.
- Signature locations. Scenes highlight Boulevard World and the Joy Awards environment, signaling where crowds can expect headline activations.
- Momentum from last season. Riyadh Season 2024 crossed 10–18+ million visitors according to official and trade reports, setting a high bar for 2025.
What the video shows (at a glance)
- Challenge format: KSI vs Speed in a “no smile, no laugh, no scream” face-off. Quick cuts through Season venues, boxing-style walk-ins, and surprise gags.
- Tone: Fast, playful, and built for social. It sets up on-ground “try not to react” moments guests can attempt across attractions.
- MrBeast reveal: The film and parallel coverage reference a new MrBeast area with “unprecedented challenges.”
Key takeaways for visitors
- Expect bigger interactive experiences this year, especially around creator-led challenges.
- Watch Boulevard World for high-traffic stunts and photo-worthy sets tied to the campaign.
- Stay tuned for the MrBeast zone details (entry rules, age guidance, and booking windows typically publish closer to opening).
The growth curve
Riyadh Season has scaled rapidly since launch, with multi-zone programming and major sports-and-culture tentpoles. Visitor milestones last season included 10 million early, 12 million by late December, and reports of 18 million+ overall — all pointing to strong demand for 2025.
FAQs
What is the “Try Not To React” promo?
It’s a new Riyadh Season 2025 campaign video where KSI and IShowSpeed compete to keep a straight face amid surprising moments across Season venues. It also teases a MrBeast challenge area.
Who appears in the video?
KSI, IShowSpeed, and a cameo tie-in for MrBeast’s forthcoming area are featured.
Where was it filmed?
Across Riyadh Season locations including Boulevard World and the Joy Awards environment.
Is there an official MrBeast attraction?
Yes. The campaign and trade coverage reference a dedicated MrBeast area of interactive challenges launching with Riyadh Season 2025. Full operating details usually publish closer to opening.
How many people visited last season?
Official milestones included 10 million early and 12 million by late December 2024, with multiple reports citing 18 million+ overall attendance.
When does Riyadh Season typically run?
Programming typically starts in October and continues through the winter, with dates announced zone-by-zone. Watch for GEA updates and venue pages like Boulevard World.