Riyadh Season 2026 · Hittin, Riyadh
Boulevard City Riyadh: what is on, what it costs, how to get in
The 220 acre entertainment district most of Riyadh just calls Boulevard. Free to walk into, open 4:00 PM to 2:00 AM, and the flagship zone of Riyadh Season. Here is what is running right now, what the tickets actually cost, and the route that skips the queue on Prince Turki al-Awwal Road.
- Free to walk in
- 4 PM to 2 AM daily
- 220 acres across nine themed areas
- 21 Oct 2026 Riyadh Season opens
The short version
Boulevard City at a glance
Everything worth knowing before you decide on tonight.
| Detail | What to know |
|---|---|
| Names in use | Boulevard City, Boulevard Riyadh City, BLVD City |
| Where it is | Hittin district, off Prince Turki al-Awwal Road, northern Riyadh |
| Size | About 220 acres, or 89 hectares |
| Layout | Nine themed areas you move between on foot |
| Opening hours | Daily, 4:00 PM to 2:00 AM |
| Cost to enter | Free. Attractions, theatre shows and arena events are ticketed separately |
| Part of | Riyadh Season, the city-wide winter festival |
| 2026 season opens | 21 October 2026, theme Big Time |
| Official ticket platform | Webook |
| Nearest metro | KAFD station in Al Aqiq, with a complimentary shuttle to the gates |
| Shops and food | More than 200 units across the district |
| Indoor venues | Four theatres, nine broadcast studios, an arcade floor of around 500 machines |
The district
What Boulevard City actually is
Boulevard City opened as Boulevard Riyadh City, and both names are still in circulation on maps, ticket listings and road signs. Locals shorten it further to BLVD City. It helps to think of it as a district rather than a single park: nine themed areas sit next to each other, each with its own look and its own anchor venues, and you cross between them on foot in a few minutes.
The design borrows openly from city centres abroad. Boulevard Square is the clearest example, with tall LED screens wrapped around the buildings in the manner of Times Square, running trailers, match coverage and advertising once it gets dark. A short walk from the square, the musical dancing fountain plays on a timed loop with cafe terraces set around the water, and it is where most people end up for the first hour.
Behind the shopfronts there is more capacity than the street view suggests: four theatres, nine broadcast studios used through Riyadh Season, and an arcade floor holding around 500 machines. On a weekend evening the district works as one venue, so dinner, a show, a ride and an arena event can all happen without moving the car.
Season calendar
Riyadh Season 2026 at Boulevard City
Riyadh Season is the annual entertainment programme that Boulevard City anchors, and the district effectively runs to the season calendar. The 2026 edition is scheduled to open on 21 October 2026 and to run for about ten weeks of sport, concerts, cultural programming and family entertainment across its zones. Boulevard City and Boulevard World are the two largest.
The announced theme for 2026 is Big Time. Organisers publish line-ups in stages rather than all at once, which is worth knowing if you are booking flights around one specific act. Where a date has not been confirmed on an official listing, we leave it off this page rather than estimate it.
Opens 21 October 2026
Ten weeks of programming under the theme Big Time, across eleven zones citywide.
Zones right across Riyadh
Boulevard City and Boulevard World are the two largest. Our Riyadh Season guide covers the rest.
Line-ups land in stages
Acts are confirmed in waves. What is on this week tracks the next few days.
November 2026
Esports Nations Cup at the SEF Arena
The SEF Arena inside Boulevard City is set to host the Esports Nations Cup, a four week tournament played by national teams rather than clubs. These are the start dates published so far.
| Tournament title | Scheduled start | Format notes |
|---|---|---|
| Opening and multi-title launch | Monday 2 November 2026, 5:00 PM | National teams from more than 100 countries, across several publishers |
| PUBG Mobile Nations Cup | Tuesday 3 November 2026 | 32 nations, battle royale. Some ticket tiers include event souvenirs |
| Rocket League and Dota 2 | Thursday 5 November 2026 | Fast Track access bundles offered on the listing |
| PUBG: Battlegrounds | Wednesday 11 November 2026, 12:00 PM | National team brackets on PC |
| Fatal Fury: City of the Wolves | Friday 13 November 2026 | One against one fighting, nation based |
Each title is ticketed separately on Webook. Esports schedules move with the brackets, so treat every line above as the published start of that title and not a guarantee of when a particular match is played. Our Riyadh esports coverage has the background on how these events run in the city.
Prices checked 8 October 2026
Ticketed experiences that run all season
These four run across the Riyadh Season calendar rather than for a single weekend, which makes them the safest thing to build an evening around.
| Experience | What it is | Lowest listed price |
|---|---|---|
| The WWE Experience | Walk through exhibition with historic title belts and interactive ringside simulations | From 37.5 SAR |
| Minecraft Interactive Mission | Physical adventure quest built around the game, aimed at families | From 50 SAR |
| The Conjuring Universe Tour | Horror maze and escape room, built for thrill seekers rather than young children | From 50 SAR |
| Flying Over Saudi | Five dimensional simulator ride over landmarks and landscapes across the Kingdom | From 75 SAR |
Prices above are the lowest figures listed on Webook when we checked on 8 October 2026. They move between weekdays and weekends and they change between seasons, so confirm the current price on the official listing before you travel. We do not sell tickets and we do not take a commission on them.
Food and retail
Where to eat and shop inside the district
More than 200 shops and food units trade inside Boulevard City, and the mix is deliberately unstable: international chains and Saudi brands hold the permanent units, while short run pop-ups take the smaller spaces for a few weeks at a time. That is why a restaurant list from two seasons ago is close to useless, and why we date everything we publish.
From our archive
Venues our desk has covered inside Boulevard City
Boulevard City rebuilds a large part of its line-up every season, so treat this as a record of what we have reported on rather than a guarantee of what is trading tonight. Each guide carries the date it was written.
Common mix-up
Boulevard City or Boulevard World: which one you actually want
These are two separate zones of Riyadh Season sitting close together in Hittin, and confusing them is the most common planning mistake visitors make. Boulevard City is the free, street level district. Boulevard World is the ticketed park of country pavilions built around a lake. They need separate tickets and, realistically, separate evenings.
| Boulevard City | Boulevard World | |
|---|---|---|
| Entry | Free to walk in | Ticket required, from 29 SAR on weekdays |
| Hours | 4:00 PM to 2:00 AM | 4:00 PM to midnight |
| Scale | About 220 acres | About one million square metres |
| Built around | Streets, squares, shopfronts and arenas | Country pavilions arranged around the BLVD Lagoon |
| Best for | Dining, shopping, theatre and arena events, late nights | Rides, country zones, boat crossings, a full evening out |
| Time to allow | Two to three hours | Three to five hours |
Logistics
Getting to Boulevard City
The district sits off Prince Turki al-Awwal Road in Hittin, in the north west of Riyadh. Traffic on the approach roads builds through the early evening and is heaviest on Thursday, Friday and Saturday nights, which is exactly when most people try to arrive.
Metro, the easy option
Riyadh Metro to KAFD station in Al Aqiq, then the complimentary shuttle that runs to the Boulevard gates through the season.
Ride hailing and taxis
Drop off points are marked at the gates. Pick up after midnight is the slow part of the night, so agree a meeting point first.
Driving and parking
Workable, but parking fills from early evening at weekends. If you drive, aim to arrive close to the 4:00 PM opening.
Staying over? Our guide to the best hotels near Boulevard City covers what is within reach of the gates.
Practical
Planning the evening
Small decisions that make the difference between a good night and two hours of queueing.
- Arrive close to 4:00 PM for an easy run in, or after 10:00 PM if you only want the late atmosphere and the LED screens.
- Book the ticketed attractions before you leave home. The walk in queue for Flying Over Saudi and The Conjuring is the longest part of a weekend visit.
- Two to three hours covers the squares, the fountain and dinner. Add an hour for each ticketed attraction.
- From November to February the evenings turn cold once the sun is down, so take a layer even if the afternoon was warm.
- Check the fountain show times when you arrive. They are posted at the fountain and they shift through the season.
- If an arena event is on the same night, expect the district to be busiest in the ninety minutes before doors.
On the doorstep
The arenas and stages inside the district
Kingdom Arena
Takes the biggest bookings in the city, from championship boxing to headline concerts. Our Kingdom Arena guide covers seating, access and the event calendar.
Mohammed Abdo Arena
Concerts and theatre runs through the season, inside the district itself.
SEF Arena
The esports venue, and the stage for the Esports Nations Cup in November 2026.
From the desk
Latest Riyadh and Boulevard coverage
Reporting, guides and event news from our team, newest first.
Answers
Questions visitors ask
Short answers first. Each figure carries the date we checked it.
Is entry to Boulevard City free?
Yes. Walking into Boulevard City costs nothing. You pay only for the things inside it: the ticketed attractions, theatre shows, rides and arena events. That makes it one of the few Riyadh Season zones you can visit on a whim.
What time does Boulevard City open and close?
Gates open daily at 4:00 PM and close at 2:00 AM during the season. Individual shops, restaurants and attractions keep their own hours inside that window.
Where exactly is Boulevard City?
In the Hittin neighbourhood of northern Riyadh, off Prince Turki al-Awwal Road. The nearest metro station is KAFD in the Al Aqiq district.
Is Boulevard City the same as Boulevard Riyadh City?
Yes, it is the same place. The district was renamed Boulevard City, and the earlier name Boulevard Riyadh City is still widely used, including by people who have lived in the city for years.
Is Boulevard City the same as Boulevard World?
No. They are two different zones of Riyadh Season in the same part of Hittin. Boulevard City is free to enter and built around streets and squares. Boulevard World is ticketed and built around country pavilions and a lake.
How do I get there without sitting in traffic?
Take the Riyadh Metro to KAFD station and use the complimentary shuttle to the gates. Driving on a Thursday, Friday or Saturday evening means queueing on the approach roads and then looking for parking.
Where do I buy tickets for the attractions?
Webook is the official platform for Riyadh Season attractions and events. We are an independent guide and do not sell tickets, so every price on this page points back to an official listing with the date we checked it.
Is Boulevard City suitable for children?
Yes for most of it. Free entry, the fountain, the arcade floor and the Minecraft experience all work well with children. The Conjuring maze is built as a horror attraction and is not suitable for young children.
When does Riyadh Season 2026 start?
Riyadh Season 2026 is scheduled to open on 21 October 2026 under the theme Big Time, with around ten weeks of programming across zones right across the city.
How much time should I allow?
Two to three hours covers the squares, the fountain and a meal. Add roughly an hour for each ticketed attraction, and a separate evening for Boulevard World.