Flagship Venue
Kingdom Arena
Riyadh's premier indoor arena hosting global sporting events, international boxing world championships, WWE, UFC and headline concerts.
Explore Kingdom ArenaRiyadh Season 2026 - Saudi Vision 2030
Saudi Arabia's
Greatest Entertainment
Destination
Boulevard Riyadh City - a 160,000 m2 open-air entertainment district in the heart of Riyadh. Live concerts, world-class dining, iconic attractions and unmissable events, every single night.
0Hectares
0+Dining Venues
0M+Annual Visitors
FreeGeneral Entry
Esports World Cup 2026 - July 6 to August 23 at Kingdom Arena
Boulevard Spring Festival - Weekends Through the Season
Minecraft Experience - Now Open at Boulevard City
The Conjuring Universe Tour - Thrill Seekers Welcome
Free Entry - Daily 4:00 PM to 2:00 AM
200 Million Flowers Exhibition - Botanical Showcase
Poppy Playtime Horror Adventure - Now Live
Flying Over Saudi Arabia 5D - Multisensory Experience
Opening Hours
Daily 4:00 PM - 2:00 AM
Extended on event nights
Extended on event nights
Admission
General entry is free
Some events and attractions ticketed
Some events and attractions ticketed
Location
Hittin District, Riyadh
Prince Turki Al-Awwal Rd
Prince Turki Al-Awwal Rd
Part of Vision 2030
Riyadh Season flagship zone
Saudi Entertainment Authority
Saudi Entertainment Authority
About Boulevard Riyadh CityWhere Saudi Arabia
Where Saudi Arabia
Meets the World
Boulevard Riyadh City is Saudi Arabia's largest and most celebrated open-air entertainment district, spanning over 160,000 square metres in the Hittin district of northern Riyadh. Developed as a flagship zone of Riyadh Season and a cornerstone of Saudi Vision 2030, it brings together world-class live events, international cuisine, immersive attractions, luxury retail and iconic public spaces under one destination.
From headline fights at Kingdom Arena and global musical acts at Mohammed Abdo Arena, to family exhibits, Esports championships and a recreation of New York's Times Square - Boulevard Riyadh City is the beating heart of Riyadh's transformation into a global tourism capital.
Experiences & AttractionsEndless Entertainment
Endless Entertainment
Awaits You
From adrenaline-pumping rides to serene walks through illuminated parks, Boulevard Riyadh City has something extraordinary for every visitor - families, thrill-seekers, culture lovers and sports fans alike.
What's OnUpcoming Events
Upcoming Events
& Shows
Esports
Esports World Cup 2026
The world's most prestigious esports tournament returns to Riyadh for its biggest edition yet, featuring teams competing across 20+ game titles for record prize pools.
Festival
Boulevard Spring Festival 2026
Weekend cultural celebrations featuring live performances, folk traditions and over 200 million flowers transforming the district into a sweeping botanical showcase.
Interactive
Minecraft Experience
Step inside the iconic gaming universe with hands-on exhibits, giant builds and immersive zones designed for players and fans of all ages.
5D Ride
Flying Over Saudi Arabia - 5D
A multisensory aerial flight simulation soaring over Saudi Arabia's most breathtaking landmarks - from ancient Hegra to the dazzling Riyadh skyline.
Concert
Live Concerts at Mohammed Abdo Arena
International and regional artists perform under the open sky at Boulevard City's premier music venue, from Arabic pop legends to global EDM acts.
Thriller
The Conjuring Universe Tour
A cinematic horror walkthrough experience inspired by the iconic film franchise - for thrill seekers who dare to enter the universe of terror.
World-Class VenuesEvery Stage Is
Every Stage Is
Legendary
Boulevard Riyadh City is home to Saudi Arabia's most iconic entertainment venues - each designed to deliver unforgettable moments at any scale.
World-Class DiningA Global Culinary
View All Restaurants ->A Global Culinary
Journey
Boulevard Riyadh City's dining streets bring together 100+ restaurants, cafes and street food experiences - from Michelin-inspired chefs to beloved regional flavours.
Saudi - Traditional
Arabian Heritage Kitchen
Open 4 PM-2 AMHalal
Japanese - Fusion
Sakura Lounge
Open 5 PM-1 AMHalal
Italian - Mediterranean
La Piazza Boulevard
Open 4 PM-2 AMHalal
American - Grill
Boulevard Smokehouse
Open 4 PM-2 AMHalal
Lebanese - Levantine
Cedar & Jasmine
Open 4 PM-2 AMHalal
Desserts - Cafe
The Sweet Promenade
Open 4 PM-2 AMHalal
Food
Boulevard Food Festival - Every Sunday
Chef specials, pop-ups and live cooking stations across Boulevard's dining streets every Sunday evening. See all restaurants ->
Vision 2030 - Global ImpactWhy Boulevard
Why Boulevard
Riyadh Matters Globally
Boulevard Riyadh City sits at the intersection of Saudi Vision 2030 and global entertainment investment. Since its launch, it has hosted more international mega-events than any other venue in the Middle East - attracting billions in tourism revenue and putting Riyadh on the world map as a premier live-events destination.
World boxing title fights, WWE Premium Live Events, international esports championships, Riyadh Season music festivals and European football superstar appearances have all made Boulevard Riyadh City their home - drawing visitors from over 80 countries and generating immense global media coverage that positions Saudi Arabia as a new cultural and tourism superpower.
80+
Countries Represented
12M+
Annual Visitors
500+
Annual Events
160k m2
Entertainment District
Visitor GuidePlan Your Perfect
Plan Your Perfect
Night at Boulevard
Everything you need to know before you visit Boulevard Riyadh City - from parking and prayer times to the best nights to go and what to bring. Use this guide to plan your visit with confidence.
Opening Hours & Entry
Boulevard Riyadh City is open daily from 4:00 PM to 2:00 AM. General entry to the outdoor promenades and walkways is free. Select attractions, arenas and events require tickets - book in advance for major nights. Hours extend during Riyadh Season weekends and headline events.
Arrive 45-60 minutes early for major events
Parking & Transport
Multiple on-site parking zones are available along Prince Turki Al-Awwal Road, with clear event-night signage. Ride-share drop-offs are positioned close to all main gates. Allow extra time during football matches, WWE and esports events when both traffic and queues increase significantly.
Use ride-share on peak nights - parks fill fast
Prayer Rooms & Facilities
Separate male and female prayer rooms are clearly signposted near the main zones and dining streets. Baby-changing facilities are available near major restroom areas. The site is wheelchair accessible with ramps, wide walkways and accessible entry points throughout the district.
Plan prayer times around key show starts
What to Bring & Dress Code
Dress modestly and comfortably in line with Saudi customs. Light layers work best - evenings can be warm early in the season and cooler in winter. Wear comfortable walking shoes; the district is large and walkable. Small personal bags are welcome; oversized bags and sharp objects are refused at security.
International cards accepted at all major venues
Best Times to Visit
For a relaxed, crowd-light experience, visit on weekdays before 8:00 PM. For the full festival atmosphere - fireworks, live street shows and peak crowd energy - weekend evenings after sunset are ideal. The district is busiest during Riyadh Season (October-March) and major event weeks.
October-March offers the best weather and events
Getting Here
Find Boulevard Riyadh City
Hittin District, Riyadh, Saudi Arabia
Prince Turki Al-Awwal Road - 24.7697N, 46.6459E
Frequently Asked QuestionsEverything You Need
Everything You Need
to Know
Quick, accurate answers to the most common questions from visitors planning their trip to Boulevard Riyadh City.
General entry to Boulevard Riyadh City's outdoor promenades, walkways, Times Square zone and public parks is free on most nights. Specific attractions, rides, gaming zones, cinemas, arena shows and Riyadh Season special events require paid tickets or wristbands.
Boulevard Riyadh City is open daily from 4:00 PM to 2:00 AM. Hours extend on weekends and during major event nights including Riyadh Season, WWE, boxing and Esports World Cup events.
Boulevard Riyadh City is located in the Hittin district of northern Riyadh, Saudi Arabia, along Prince Turki Al-Awwal Road. Most ride-hailing apps list it directly by name.
Inside you'll find Kingdom Arena, Boulevard World international zone, Mohammed Abdo Arena, New York Times Square recreation, musical fountains, Disney Castle, Muvi Cinemas, gaming attractions, interactive exhibitions, over 100 dining venues and seasonal Riyadh Season installations.
The musical fountain show runs from approximately 5:00 PM and repeats periodically until near closing, within Boulevard City's daily operating hours of 4:00 PM to 2:00 AM.
Yes. All food and beverage outlets at Boulevard Riyadh City operate in compliance with Saudi regulations, meaning all menus are based on halal standards.
Boulevard Riyadh City is one of the most heavily staffed and monitored entertainment destinations in Saudi Arabia, with visible security personnel and controlled entry points.
Boulevard Riyadh City is the entire entertainment district. Boulevard World is one of its major zones, featuring internationally themed pavilions representing different countries.
Latest from the BlogNews, Guides
News, Guides
& Highlights
Esports World Cup 2026: Complete Riyadh Visitor Guide
Everything you need to know about attending the world's biggest gaming championship at Kingdom Arena - tickets, dates, games, hotels and travel tips.
Read Article ->The 12 Best Restaurants at Boulevard Riyadh City in 2026
From Michelin-trained chefs to legendary Saudi street food, our experts review the must-visit dining spots for every taste and occasion.
Read Article ->15 Best Things to Do at Boulevard Riyadh with Kids
Planning a family visit? We've ranked the top activities, from immersive experiences to landmark shows, with practical timing tips.
Read Article ->Boulevard World: All 11 Country Zones Reviewed
Explore every international pavilion inside Boulevard World - architecture, cuisine highlights and top photo spots in each zone.
Read Article ->Kingdom Arena Events Calendar 2026: Every Show You Can't Miss
WWE, UFC, world championship boxing, concerts and esports - the complete guide to every major event at Kingdom Arena in 2026.
Read Article ->
Come Visit UsYour Night at Boulevard
Your Night at Boulevard
Starts Right Here
Whether you're catching a world championship fight, exploring Boulevard World or simply enjoying the fountain show under the Riyadh sky - Boulevard City is always ready for you.