Riyadh Season 2025 at Boulevard City: Zones, Sports, Shows

Opening & Scope
Marquee Sports
Headline Attractions
Impact & Scale
Insight Organiser figures
Riyadh Season 2025 turns Riyadh into a city-scale festival from Oct 10—mixing elite sports, new attractions like Beast Land, and expanded zones across Boulevard City and Boulevard World.
Riyadh Season returns on October 10, 2025, lighting up Boulevard City with an afternoon parade that sets the tone for months of programming across the capital. The sixth edition promises deeper variety, bigger sports rights, and new zones designed to keep families, travelers, and superfans circulating between Boulevard City, Boulevard World, and major arenas.

The sports spine: statement events that anchor the calendar
This year’s Season leans hard into elite, globally recognizable properties that travel well across social and broadcast.
WWE in Riyadh: from Royal Rumble to WrestleMania talk
WWE has officially confirmed Royal Rumble in Riyadh in January 2026, the first time the historic event is staged outside North America. It lands under the Riyadh Season umbrella and signals a multi-year arc that also points toward WrestleMania in 2027. For international visitors, it’s the easiest entry point to understand the scale of Saudi’s sports-entertainment push.

Six Kings Slam: tennis royalty under one roof
The Six Kings Slam exhibition brings a marquee field led by Novak Djokovic, Carlos Alcaraz, and Jannik Sinner, with other top-10 names rounding out a TV-friendly format at ANB Arena. It’s designed as a star showcase rather than a ranking event, but the draw power is clear: three of the defining men’s players of this era headlining one card.
Oct
15
2025
Six Kings Slam Tickets
03:00 PM, Wed | ANB Arena Riyadh, Saudi Arabia
Boxing at Ring IV: premium matchmaking continues
Saudi Arabia’s recent run of high-end cards continues at Ring IV, with David Benavidez vs Anthony Yarde billed as a world-title centerpiece and Devin Haney vs Brian Norman Jr in support. This sits in the same lane as the Kingdom’s recent “super cards,” built to trend globally.
From Djokovic and Alcaraz to Tom Brady and the WWE Royal Rumble: Saudi Arabia unveils bumper Riyadh Season 2025 line-up of global sporting spectacles https://t.co/B3akdLSzer
— Daily Mail Sport (@MailSport) October 7, 2025
A wider competitive slate
Beyond the headline acts, Riyadh Season layers in:
- Saudi Masters Darts (PDC’s first in KSA)
- Riyadh Season Snooker Championship and Snooker 167 specials
- P1 Padel Championship and Kings League MENA football
- Power Slap 17 among combat-sports curiosities
These properties target different micro-communities while feeding the city’s nightly schedule.
American football arrives in 2026
Looking into the Season window that stretches to early 2026, Tom Brady and Rob Gronkowski headline the Fanatics Flag Football Classic at Kingdom Arena in March—an NFL-adjacent spectacle built for mainstream crossover.

New worlds to explore: Beast Land, Boulevard World upgrades, and the cruise play
Beast Land with MrBeast
The breakout family magnet this year is Beast Land—a 200,000 m² zone built with YouTube star MrBeast, packing more than two dozen rides, skill challenges, and interactive prize experiences. It’s an easy “day one” recommendation for families and creator-economy fans.
Boulevard World expands its cultural map
Boulevard World grows again, adding new country zones such as Kuwait, South Korea, and Indonesia, with food, music, and pop-culture crossovers that make zone-hopping part of the nightly ritual.
AROYA / “Auria” cruise concept: entertainment at sea
Riyadh Season’s storyline now extends to the Red Sea, with the new cruise play positioning a floating entertainment hub featuring ~20 entertainment venues and multi-stop itineraries. On land, expect cruise-themed activations at Boulevard City and Boulevard World that preview the onboard experience.

Culture, style, and collector moments
Sneaker Con returns
After a packed debut, Sneaker Con comes back to Riyadh—positioned as the region’s largest sneaker marketplace, with 150+ vendors, trading pits, and creator appearances. Watch for limited merch drops and viral street-style coverage.
Music and regional theater
Organizers have flagged an emphasis on Arab theater and regional concerts, alongside international tours threading the Season window. This mix helps the event feel locally rooted even as the sports headliners dominate headlines.
The numbers: scale, jobs, and brand value
Last season drew 20+ million visitors from 135 countries. Officials now peg Riyadh Season’s brand value at $3.2 billion, and project 25,000+ direct jobs plus 100,000+ indirect roles across events, production, and services—numbers that underline the festival’s role in tourism, hospitality, and city branding.
Openings, zones, and where to start
- Key dates: Opening ceremony and parade on October 10, 2025, with flagship zones onboarding across October–November. Keep an eye on the official site for day-by-day schedules and road-closure advice.
- Zones to know: Boulevard City (parade hub, daily shows), Boulevard World (country zones, lake activations), plus venue anchors such as Kingdom Arena and ANB Arena for headline sports and concerts.
- Tickets & timings: Timetables, artist rosters, and match cards update frequently; official listings publish first, with rolling updates on partner pages.
New Events and Entertianment Shows
Riyadh Season 2025 reads like a pivot from “big event” to “city platform.” The Royal Rumble announcement locks in a signature sports-entertainment property; Six Kings Slam gives tennis its annual Riyadh stage; creator-led attractions like Beast Land convert global fandoms into footfall; and the cruise tie-ins widen Saudi’s entertainment map beyond land venues.
The strategy is to offer multiple “must-see” reasons to visit, then keep guests moving between zones, arenas, and late-night food streets.