Barbie Pink Universe Arrives in Boulevard City

Barbie Girl special Van

Last updated: 22 October 2026

World of Barbie was a temporary exhibition at Boulevard City during Riyadh Season 2023. The exhibition featured a life-size Barbie van, the Museum of Barbie, a music studio and a TV centre. Entry was 45 SAR at the time, per The National. World of Barbie is not part of the 2026 season and is not currently open.

Barbie Entrance Gate

A Place of Pure Delight

The exhibition was designed as a pink world for visitors of all ages, with numerous activities to explore and photograph, and a zone made to delight Barbie fans.

Barbie Replica

Barbie’s World

The exhibition was a real-life rendition of Barbie’s universe, adorned with palm trees, hammocks and beach chairs. Visitors could enjoy tunes in the Barbie mobile, just like Barbie herself.

Refreshment Facilities

Visitors could satiate their hunger with delicious food options available at the pink spot. Its diverse menu was suitable for all tastes, including brunch, family-friendly fare, mouth-watering desserts and various drinks.

Barbie Pool

Balls Swimming Pool: Fun Dive

A Barbie pool filled with soft, colourful balls was designed to give kids an enjoyable experience. It was a special attraction for kids, where they could have fun in the pool.